Jeff Bezos, Shep Hyken, and Richard Branson are the top advocates of customer experience. Jeff Bezos, the richest man on the planet attributes quality customer experiences as the key to the gigantic success of Amazon. Jeff urges his team to consider users as a guest and inspires them to offer the best possible treatment. Jeff believes in spoiling customers with quality experiences that no one can offer.
In the recent past, customer experience has not only got popular but has been established as the key differentiator in every industry. What started with online organizations has reached industries that operate on a local level. Customer experience’s true success is best represented by the fact that organizations are now diverting their marketing funds towards customer experience innovations.
While bigger organizations are investing heavily in customer journey mapping, benchmarking services and expert consultancy, small-scale and nascent start-ups are relying on CX resources available online, which includes qualitative content on CX, podcasts, articles, communities, and videos shared by industry veterans.
At MattsenKumar, we are perhaps the biggest advocates of customer experience management. We have tried to collect the most valuable CX resources and list them here to promote ease of use. You can be an executive at traditional organizations or a founder at a bootstrapped startup, this resource will help you find the most relevant customer experience content.