Blog Posts Process Management

Customer-Led Growth Is Getting More Attention Among B2B Firms: Should You Care?

Blog: Forrester BPM Center of Excellence

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG? Many […]

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