CRM And DX Programs Are Set To Collide. What To Do About It.
Blog: Forrester BPM Center of Excellence
When it comes to your customer engagement strategy, DX and CRM teams are often viewed as different breeds with different priorities. DX initiatives have an outside-in view in supporting a customer’s digital journey. DX technologies include marketing, commerce, and content management technologies that are purchased by the CMO, CDO, or the e-commerce leader. And DX […]