Blog Posts Process Management

Credible, Customer-Centered Content Helps Sellers Be More Human And Relevant

Blog: Forrester BPM Center of Excellence

Last week, Christine Brozek shared research findings and advice on how to make your thought leadership and marketing content stand out in today’s mostly digital world of social distancing as the fight against the coronavirus pandemic continues. To catch buyers’ attention and draw them into conversation, marketing content must do double duty — inform prospects […]

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