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Creative Consumers Demand Your Creative Response

Blog: Forrester BPM Center of Excellence

When Valve Software had to deal with consumers hacking into the encrypted software of its popular game “Half-Life,” the company took a bold, overt decision to release the code to the community. The result? A rapid-fire exchange of ideas, iterations, and crowdsourcing that led to the creation of “Counter-Strike,” which became one of the most […]

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