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“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Blog: Forrester BPM Center of Excellence

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […]

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