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CPG Marketers, Take Some Lessons from Super Bowl LVII

Blog: Forrester BPM Center of Excellence

Ok, let’s get this out of the way: as a lifelong Eagles fan, I was devastated by the outcome of the Super Bowl and my TV was lucky to survive the last 2 minutes of the game. But as a career marketer, I managed to shake it off and put a professional lens on my […]

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