COVID-19 Europe Outlook: Brands Must Adapt To Consumers’ New Focus On Values
Blog: Forrester BPM Center of Excellence
The etymology of the term crisis refers in Latin to a “turning point in a disease, that change which indicates recovery or death”, but comes in fact from the ancient Greek krinein “to judge”. By analogy, the massive economic crisis that will follow Covid-19 will dramatically accelerate existing gaps in how companies have adapted to […]
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