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Coronavirus Is A Headwind For Search Advertising, But The Outlook Remains Promising

Blog: Forrester BPM Center of Excellence

Around the world, the spread of the coronavirus is a source of growing anxiety. First and foremost, it is a health concern. Secondarily, it presents challenges for business leaders, including marketers. Unease over the virus has the potential to impact purchasing behaviors to varying degrees. Economists are already beginning to cut their GDP growth forecasts. […]

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