Content in the New Data Landscape
Blog: Capgemini CTO Blog
I enjoyed reading recently a post from Gartner on the 2018 Content Services Battleground. I particularly liked Mike’s description of the Digital Business and the Digital Workplace. I won’t repeat his full definition of the two concepts but in essence:
The Digital Workplace – increasing the digital effectiveness of employees amongst the workforce
The Digital Business – driving improvements in core business processes through digital transformation initiatives
I’m going to use this post to build on Mike’s posts, discussing some additional thoughts on how this market is going to evolve and also how it is relevant in the new Data Landscape.
Organisations need to free up the content which drives their business processes through an approach which is agile and ubiquitous, they need to provide the right experience for people who need to create, consume and interact with this content, they need to ensure it is governed properly and they also need to free it up so it can be exploited for the business value it holds. In his follow on post Mike touches on these concepts when he discusses matters such as Intelligence. I’d like to go a step further and summarise my thoughts as where the new Content world is heading:
- Freeing up the content through an agile and ubiquitous approach is the way in which organisations can power their Digital Business, enabling them to create and work with this information in the context of the business process which it fuels.
- Providing the right experience for people is essential in the modern workplace where employees work across boundaries and channels with a freedom greater than we have seen before, expecting the tools they use in their working life to mirror the platforms which they engage with in their personal lives.
- Organisations have been reporting and using structured data to monitor business performance for many years. Getting value from their wider information assets, namely content, remains something of a Holy Grail. Enabling this capability and leveraging techniques such as Artificial Intelligence and Machine Learning will accelerate the value in the new world
- Governance is the hot topic in town and the advent of GDPR provides the compelling event which is driving organisations to understand and manage their content to meet the new regulations.
Earlier I mentioned the new Data Landscape. When you combine the four areas I have described above and place the new Data Landscape at the heart then you join the dots, bringing together all the valuable data in a new federated data landscape which will unlock enormous potential for organisations to digitally transform, to create insight from their information and to do so at pace.
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