business management blog posts

Content Agents vs. Cognitive Agents: Why Industrial Operations Need Decision Intelligence, Not Just Task Automation

Blog: XMPRO

Microsoft’s Ignite 2025 conference put AI agents at the center of enterprise strategy. As organizations evaluate these capabilities, a critical distinction is getting lost. There are two fundamentally different types of AI agents, each designed for completely different purposes. Getting this wrong means investing in the wrong capabilities for your operational needs. The distinction matters

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