Consumers Ride A Rising Tide Of Consumer Energy Into 2021
Blog: Forrester BPM Center of Excellence
Since the onset of the COVID-19 pandemic in the US in March, we’ve been tracking precisely how the pandemic and related crises have taken an emotional toll on consumers by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands. Conditions during the first […]
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