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Consumers Are On Social Media But That Doesn’t Mean They Want To Hear From You

Blog: Forrester BPM Center of Excellence

It’s 2021. Social media is ubiquitous from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?” Our new Landscape report in the Forrester Social Marketing Playbook breaks down the four types of […]

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