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Consumer Reaction To COVID-19 Varies By Age, Income, And Location

Blog: Forrester BPM Center of Excellence

COVID-19 brings a wave of public health, economic, and cultural crises that trigger yet unforeseen repercussions. While three-quarters of US online adults say they’re familiar with details of the illness, talk to myriad consumers and observe a range of reactions. Our latest data reveals that looking at US consumers through the lens of age, income, […]

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