Blog Posts Process Management

Consumer Partners: Who They Are And Why You Should Care

Blog: Forrester BPM Center of Excellence

Business-to-business partnerships are a long and well-established way for businesses to grow. Many software companies, for example, owe the lion’s share of their revenue from sales through partners. Partnering with consumers, however, is less mature and less industrialized, even if the practice is actually very widespread. First of all, what is a consumer partner, or […]

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