Consumer Marketing 2018: Build Emotion-Powered Brands With Dipanjan Chatterjee
Blog: Forrester BPM Center of Excellence
WHAT DO EMOTIONS HAVE TO DO WITH BRANDING STRATEGY? I sat as a silent observer at an internal marketing workshop of a multi-billion-dollar consumer brand. They spoke for three hours about being customer-obsessed. They never spoke about the customer. That’s the old way of marketing. As a profession, we’ve talked the talk about customer […]
Leave a Comment
You must be logged in to post a comment.