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Confessions Of A Former “Charterless” Sales Enablement Practitioner

Blog: Forrester BPM Center of Excellence

Without a charter, sales enablement leaders run the very real risk of being in the position of having to solve problems as they arise with no real scope, strategy, or sense of priority. In her latest blog post for Forrester, analyst Jennifer Bullock shares why a sales enablement charter is key to success.

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