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Coming Soon: Everything You Want To Know About Consumer Personalization

Blog: Forrester BPM Center of Excellence

“Sometimes a personalized experience is nice, but when it is done too often it loses the ‘special’ aspect. If the personalized experience involves a discount or rebate, then I definitely want to know about it. If it involves something like a Coke bottle with my name on it, I really don’t care. And I get […]

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