Enterprise Architecture (EA) Presentations Process Management

Cohesive Enterprise Design

Description

What do you get when you join the best of enterprise architecture and service design into one framework? Cohesive enterprise design, a holistic business design framework by Zilver innovation and Cohesion360.

Transcript

cohesive enterprise design
Erik Roscam Abbing & Mike Clark
May 28th 2015
1
a joint effort between cohesion 360 and zilver innovation
on mike and erik
2
Erik Roscam AbbingMike Clark
inside out and outside in are both
missing the point
what’s going on and what are we missing?
3
chapter 1
the new world has new challenges
customers are more in the know
the growth of digital
the commoditization of technology
brands are less about promise and more about delivery of that promise
4
and businesses’old ways of addressing
them no longer work
defining strategies based on capabilities
inside out perspective
no brand perspective
shareholder value vs customer value
focus on incrementally improving existing capabilities
5
we must figure out how to
address the right needs
that’s where design comes in!
the customer centricity cult
customer insights for CX and UX
but what about the brand?
and what about the business?
6
Nice.But still there’s a gap
how can the world of business strategy meet the world of customer insights?
how do I know I can deliver on my promise?
how do I know I’m focussing on the right things?
how do I know I’m choosing the right strategies to invest in?
how do I know which parts of the proposition I need to change?
innovation lacks coherence
it lacks coherence between inside out and outside in
it lacks a value perspective: what is the clearer path to value
we must adopt an outcome perspective
what are customers actually trying to achieve by using our value proposition?
what do they want to be able to do?
cohesive enterprise design
so how do you piece all this together?
10
chapter 2
the cohesive enterprise design
framework
looking closer
12
chapter 3
the outside worldthe inside world
the outside worldthe inside world the outside worldthe inside world
the
brand
navigating the levels
Keeping the big picture in mind
28
chapter 4
Choosing the right battle
Entering the right level
39
chapter 5
Bringing it to life
Using the blueprint
47
chapter 6
Value Business
value
Benefits
Business
benefits
3.Outcomes 2.Outcomes
5.Value Propositions
1.Needs4.Capabilities
Value
Benefits
Customer
value
Customer
benefits
cohesive enterprise design framework
Operational
outcomes
Functional
outcomes
Function
innovations
Functional
tasks
Operational
capabilities
Business
outcomes
Experience
outcomes
Value
innovations
Experience
needs
Business
capabilities
Aspirational
outcomes
Aspirational
outcomes
Meaning
innovations
Aspirational
feelings
Aspirational
capabilities
Outcomes OutcomesValue
proposition
NeedsCapabilities Value
Apple watch example
now concretely
50
chapter 7
Outcomes OutcomesValue
proposition
NeedsCapabilities Value
Operational
outcomes
Functional
outcomes
Function
innovations
Functional
tasks
Operational
capabilities
Business
outcomes
Experience
outcomes
Value
innovations
Experience
needs
Business
capabilities
Aspirational
outcomes
Aspirational
outcomes
Meaning
innovations
Aspirational
feelings
Aspirational
capabilities
We’re able to provide
personalized gym programs so
we can increase watch
demographics and customer
satisfaction and unlock new
revenue
I’m able to track my gym
performance so I can be
motivated and see my
improvements and feel good
about myself
share your hartbeat with
friends,track your sleep
patterns,communicate
with your doctor
I need to be stimulated to
continue going to the gym
we need to be capable of
heart rate monitoring
We’re able to deliver health
monitoring apps within a
watch form factor so we can
maximize our presence in
health services that will bring
us additional revenue
I’m able to have access to
information that tells me how
healthy I am
a watch that helps you
be always connected
and track and monitor
your health real time
I need to take better care of
myself and my fitness
we need to be capable of
reliably interpreting heart
rates
We’re able to shift the apple
domain from gadgets to health
so that we’re seen as a lifestyle
company not a tech company
so that we can enter new
markets
I’m able to be healthier,
more productive and more
attractive
a lifestyle device that
makes healthy living
part of your everyday
rituals
I want to feel healthy and good
about myself
we need to be capable of
generating trust with our
customers and health partners
What will you redesign?
now it’s your turn
Coming soon
CohesiveEnterpriseDesign.com
thanks!!
on mike and erik
53

Leave a Comment

Get the BPI Web Feed

Using the HTML code below, you can display this Business Process Incubator page content with the current filter and sorting inside your web site for FREE.

Copy/Paste this code in your website html code:

<iframe src="https://www.businessprocessincubator.com/content/cohesive-enterprise-design/?feed=html" frameborder="0" scrolling="auto" width="100%" height="700">

Customizing your BPI Web Feed

You can click on the Get the BPI Web Feed link on any of our page to create the best possible feed for your site. Here are a few tips to customize your BPI Web Feed.

Customizing the Content Filter
On any page, you can add filter criteria using the MORE FILTERS interface:

Customizing the Content Filter

Customizing the Content Sorting
Clicking on the sorting options will also change the way your BPI Web Feed will be ordered on your site:

Get the BPI Web Feed

Some integration examples

BPMN.org

XPDL.org

×