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CMOs: Understand The Ebb And Flow Of US Consumer Energy Through 2020

Blog: Forrester BPM Center of Excellence

“Change is constant” is an adage that haunts 2020, and consumer emotions are fluctuating with every shock to the consumer’s world. Forrester’s Consumer Energy Index reveals that the COVID-19 pandemic is causing US consumers to feel measurably more fragmented and disconnected, doubtful that people and organizations will follow through on their promises, distracted, and vulnerable […]

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