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Cloud creates a frictionless retail business

Blog: Capgemini CTO Blog

A paradigm shift is underway in retail, and cloud is at the forefront of it. Cloud has been acting as a catalyst in facilitating and accelerating the disruption in retail. How? It has become a proven business agility enabler and has shown that it can effectively transform a once archaic and longstanding retail business processes into a flexible, responsive, intelligent, and automated one.

The retailers who have adopted cloud are now succeeding in this digital era. They have transformed themselves to behave like tech companies. Cloud helps them respond to market shifts and emerging consumer trends. These retailers also see cloud as an enabler to innovation and new product development. They have incorporated agile methodologies and make full use of DevOps and advanced cloud technologies such as AI, machine learning, and big data.

There are six key characteristics of a frictionless retail enterprise that allow you to take advantage of those lower transaction costs by eliminating previous barriers to engagement:

Adopting a cloud platform can help any retailer remain agile and adaptable to changing consumer and business demands. Subscription pricing models for many cloud services allow retailers to pay for what they need, when they need it. As such, new products can be launched quickly and at a lower cost than if they were reliant on physical infrastructure for set-up and support. Cloud providers are investing in the innovation space and its vital retailers have the ability to leverage that innovation to win over consumers and market share.

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