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Channeling Main Character Energy: Your Guide To The TEI Composite Organization

Blog: Forrester BPM Center of Excellence

Effective stories inspire the audience to imagine a different version of themselves that is within reach. In marketing and customer experience, we want that version to be faster, better, and more flexible than the current state. The right character will tell the role your solution played in the story of that reaching. Criteria that help identify the best customer rather than just the average customer help you set up prospects for success with knowledge and appropriate expectations for your product.

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