Can Agencies Change Their Business Model Fast Enough?
Blog: Forrester BPM Center of Excellence
Agencies are no longer the exclusive marketing and business partner for CMOs. CMOs bring agency work in house and aggressively manage agency fees. Global consultancies like Accenture and Deloitte target CMOs and new business and technology stakeholders with experience agency services. The agency business model is under attack. P&G reported saving $1 Billion in agency […]