Business Process – the Future of ECM
Description
My presentation from the AIIM Conference 2015 on the challenges with traditional approaches to ECM and a solution provided by tying ECM to business processes.
Transcript
ECM Is Not Doomed for Failure
Lubor Ptacek
VP, Product Marketing
OpenText
@LPTACEK
DIGITAL
Replace disjointed paper and paper-based process with
efficient, connected processes that incorporate compliance
and amplify the value of our most critical asset
“We are at a unique moment in time. The
acceleration of technology change is
forcing organizations to reinvent
themselves or else risk irrelevancy.”
TRANSFORMATION
OpenText Confidential. ©2015 All Rights Reserved. 33
We Built it
…and they did not come
OpenText Confidential. ©2015 All Rights Reserved. 44
What went wrong?
User adoption
Failed Projects
Content deluge
Too many repositories
Lack of ROI
Irrational exuberance
Shiny new toy problem
User Adoption
Top User Issues
Training required
Deep, un-navigable folder
structures
Application of metadata and
classifications
Find-ability
Top Administrator Issues
Adoption
Planning and maintenance of
“Enterprise Taxonomy”
Inconsistent application of
metadata
Rigid Permissions
Site sprawl
OpenText Confidential. ©2015 All Rights Reserved. 99
Failed projects
Misunderstood goals
Lack of expertise
Wrong solution
Insufficient funding
Scope creep
Lack of executive buy-in
Content Deluge
YEAR 1 YEAR 2
Every library is well organized at first. It becomes a mess as it growths.
Too Many
Repositories
OpenText Confidential. ©2015 All Rights Reserved. 1212
Lack of measurable
Irrational Exuberance
It will be automated
It will be integrated
It will be scalable
It will be fast
It will be secure
It will be compelling
It will be mobile
It will do everything
Shiny
New
Toy
problem
?????
Coming soon…
Cloud
Social Software
SharePoint
WAVE
4th
WAVE
3rd
WAVE
2nd
WAVE
1st
Systems of Engagement
History of ECM Deaths
EFSS“It’s free!”
Compliance Collaboration
21
Traditional Use Cases for ECM
Compliance Challenges
Insurance policy value proposition
Added (dreaded) business cost
Detriment to employee productivity
The software can only do so much
(people have to help)
1
Collaboration Challenges
Opaque ROI
Content clutter and digital landfills
Ever-lasting temptation of email
SNT syndrome (Shiny New Toy)
2
So, is there any hope for ECM?
Compliance Collaboration ???
321
Yes, there is a 3rd way
ECM in support of a business process
Benefits:
Business processes are relevant
Business processes have a measurable ROI
Business processes are important
Business processes need ECM really bad
3
Business processes need ECM
ECMBusiness
Process
But, business processes don’t live in ECM
There is always a master
application:
Invoice processing – ERP
Invoice, bill of lading, purchase requisition,
certificate of origin, bill of entry, etc.
Sales operations – CRM
Proposal, MOU, contract, purchase
schedule, etc.
Employee onboarding – HR application
Resume, certifications, proof of citizenship,
background check, drug test results, etc.
What does it mean for ECM?
ECM has to be part of a business
process and connect to the
master application(s)
That connection must
persistently link the structured
data records in the application
with relevant content assets in
the ECM repository
The Most Misunderstood Statistic In ECM
20%
80%
Structured and
Unstructured data
shouldn’t be separated Unstructured
Structured
We have to build
solutions for the 100%
OpenText Confidential. ©2015 All Rights Reserved. 2525
Where
meets
Business Process
OpenText Confidential. ©2015 All Rights Reserved. 2626
Extending ECM
Template that is specific to business process
Inherits business contextual information from lead application
Customer, Project, Employee, Incident, Investigation, etc.
Users provisioned into roles
Templated folders with pre-applied RM Classifications
Unstructured content transparently inherits
Permissions
Metadata
RM Classifications
OpenText Confidential. ©2015 All Rights Reserved. 2727
Integrating ERP and ECM
OpenText Confidential. ©2015 All Rights Reserved. 2828
Anatomy of an Integration
UI Widget
UI
Lead Application
Metadata
Roles
Folders
Classifications
Metadata
Roles
Individual
Business Object
Why Integration Now?!
Time for REST
Modern business applications have been
quietly standardizing on methods for
communicating between applications
API’s using Web Services and REST
typically do not break from version to
version and do not require “cracking open
the code”
ECM is the Backbone for Unstructured
Content in Business Process
Single Source of the Truth
Unstructured Content needs to
be referenced in many different
business processes
It also needs to be found on
many different dimensions
Needs to be accessed from
different applications
OpenText Confidential. ©2015 All Rights Reserved. 3131
Business Process: Future of ECM
Addresses some of the historic ECM challenges:
Compelling ROI
User adoption
Automatic metadata
Strategic importance
Common platform for multiple business processes
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