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Business Analysts And The Power of Visual Communication

Blog: Business Analyst Learnings Blog

The way information is presented or communicated has a significant impact on how much of it is retained. 

Short attention spans, competing deadlines and the fast-paced business environment of today means that communication has to be direct, effective and straight to the point. When images are incorporated into documents, stakeholder presentation, they can help to spark conversation, break the ice and increase stakeholder engagement. Incorporating visual content in presentations can go a long way to increase what your audience remembers.

Visual communication should be employed by the BA when interacting with stakeholders to ensure that information is passed across succinctly and accurately. Particularly important is the fact that visual communication facilitates communication with stakeholders of different languages.

Whether it’s online collaboration, social media engagement or a boardroom presentation, employ the power of visuals in getting your points across much faster and more effectively.

While images and text are certainly important in communication, take some time to evaluate if delivering 15 pages of written text or a mockup is all you need to get your point across.

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