Blog Posts Process Management

Building Bonds with Buyers: Strengthening The Trust Fabric

Blog: Forrester BPM Center of Excellence

In the AI age, reliance on data for insights is table stakes. In the past few months since we completed the Forrester’s Annual marketing survey, I have been engrossed in finding patterns and correlations in the data about topmost priorities of CMOs globally, their challenges, growth objectives, key initiatives, technology usage, budgets, spending patterns and […]

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