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Brother, Can You Spare 4 Minutes?

During the Great Depression of last century, “Brother, can you spare a dime” became a commonly heard phrase in the U.S., and eventually went on to become the title of a song written in 1930 and famously recorded by Bing Crosby, Al Jolson and Rudy Vallee. The song talks about the struggles of the depression era and of the people who helped build our nation and then found themselves in bread lines hoping for something to eat.Colorful_puzzle_piece_survey

While my situation is not nearly as dire, I decided to co-opt the title anyway in the hope of persuading you, the reader, to give me four minutes of your time to help the not-for-profit National Association of Call Centers (NACC) gather the data needed for continued contact center research in 2015.

Although Saddletree Research is my primary business, I have worked under contract as research director for the NACC since 2008. Each year we ask the end-user community to help us launch our annual research by participating in a brief survey that will take about four minutes to complete. The survey can be found here.

All questions are closed-ended, so it’s like taking a multiple choice quiz—much faster and easier than a fill-in-the-blanks quiz! We are seeking the opinions, attitudes and intentions of survey respondents, so there’s no further research required on your part. It couldn’t be easier. All we need is your help.

As a 503(c)(6) not-for-profit industry organization, we simply don’t have the resources that the for-profit marketing organizations that vie for your time have. We have to rely on the kindness of the industry to help us out. Also, we ask for no identifying information in the survey so NO ONE WILL CALL OR CONTACT YOU IN ANY WAY as a result of your participation. Your confidentiality is guaranteed. All we want is your opinion.

So, if you can spare four minutes, please go to the survey and help us out. The survey’s results are published throughout the year in essays and articles that we author and publish in our monthly newsletter,In Queue. Subscriptions to In Queue are available at no charge by simply going to and clicking on the box on the right side. We’ll be happy to add you to our subscriber list and hope that you’ll consider becoming involved in our membership community. To see a sample newsletter, please visit for the latest edition.

Your help is critically important to us and couldn’t be more needed this year. Please go to our survey and spend four minutes with us. Thanks in advance.

The post Brother, Can You Spare 4 Minutes? appeared first on Customer Experience Management Blog.

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