Brand Spotlight 2020: In a difficult year, the best brands shine bright
Blog: Forrester BPM Center of Excellence
In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The best brands are forged in the crucible of crisis As I spent 2020 researching, writing about, and working with brands, it was clear that branding-as-usual wasn’t cutting it. I had to toss out […]
Leave a Comment
You must be logged in to post a comment.