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Brand Protection In The Age Of The Internet: Takeaways From The Vorys eControl360 Summit

Blog: Forrester BPM Center of Excellence

In light of Nike’s latest news that it will avoid doing business directly with Amazon, I’ll gloat just a little. It reinforces what Forrester has been saying for years which is that brands in the digital age will need to own more of their destiny and be very mindful of the pitfalls associated with eCommerce. […]

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