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Brand Go-To-Market Series: The CPG Category Is Taking Big Steps Towards E-Commerce DTC sales

Blog: Forrester BPM Center of Excellence

The pandemic has been a pivotal moment for the consumer packaged goods (CPG) category. Before the pandemic, most CPG brands lacked DTC buyability on their website. However, the pandemic spurred numerous CPG brands like Beyond Meat, Bimbo, Del Monte, and PepsiCo/Frito Lay to launch DTC websites. The latest update to our Digital Go-To-Market Review series examines […]

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