BMM Overview Core Concepts 
The Business Motivation Model (BMM) is an OMG Specification (www.omg.org/spec/BMM/1.0/PDF) for support of business decisions about how to react to a changing world. An enterprise would use it by acquiring a BMM-compliant tool and then creating its own BMM – populating the model with business information specific to the enterprise. There are two broad purposes:
• To capture decisions about reaction to change and the rationale for making them, with the intent of making them shareable, increasing clarity and improving decision-making by learning from experience.
• To reference the outcomes of the decisions to their effect on the operational business (e.g. changes made to business processes and organization responsibilities), providing traceability from influencer to operational change.
The specification assumes that an enterprise BMM will stand alone, connected to the relevant parts of the operational business by ‘placeholders’ – text references1, which might include URIs.