Blog Posts Process Management

Beyond The Hype, AI Will Spark A Marketing Renaissance.

Blog: Forrester BPM Center of Excellence

Marketing technology (martech) vendors are heavily pitching AI. However, AI per se is not new and won’t solve CMO’s problems overnight. In fact, many marketers use AI without even knowing it, when they use AI-powered algorithms for programmatic ad buying! The reality is that AI will scale existing data-driven marketing approaches and give modern CMOs […]

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