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B2C Marketers: Use Your Brand Messaging To Deliver Value During The Pandemic

Blog: Forrester BPM Center of Excellence

COVID-19 is now an unavoidable part of consumers’ lives, and marketers need guidance on how to effectively communicate with them in these ever-changing times. To help marketers address the fear, uncertainty, and challenges that consumers are experiencing, we’ve created a collection of research that provides a range of approaches to consider as they strategize how […]

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