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B2C CDPs Need To Survive Before They Can Thrive

Blog: Forrester BPM Center of Excellence

B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […]

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