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B2B Organizations Are Primed For Growth When Lifecycle, Revenue, And Marketing Unite

Blog: Forrester BPM Center of Excellence

B2B marketing decision-makers say that addressing changing buyer behaviors is among the most important priorities for their organization’s marketing strategy over the next 12 months. That’s because buyer behaviors are changing significantly and wreaking havoc on frontline marketing programs. For example, more buyers are self-guided and expect to be left alone. More buyers are unwilling […]

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