B2B Marketing Should Organize Around The Customer in 2020
Blog: Forrester BPM Center of Excellence
The theme of Forrester’s “Predictions 2020: B2B Marketing And Sales” report was “accelerating response to the great expectations for the B2B buying experience.” The report made five unique calls; one of them was mine: “The number of organizations with audience-based structures will more than double.” Since we published the report late last year, I’ve had […]
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