Blog Posts Process Management

B2B Marketers Need To Establish Process Rigor (Without The Mortis)

Blog: Forrester BPM Center of Excellence

I had the pleasure of collaborating with fellow Forrester analysts, Jessie Lui and Ryan Skinner, on the subject of marketing process – one of the lynchpin competencies in Forrester’s Marketing Innovation Playbook. As Jessie Lui explained in her blog introducing the series, we wrote three reports, each targeted at a beginner, intermediate or advanced maturity […]

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