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B2B CMOs: What’s Your Role In The Employee Value Proposition?

Blog: Forrester BPM Center of Excellence

The Great Resignation of 2021 saw many companies step up their employer branding to retain coveted employees and woo talent. When economic conditions shifted in 2022 and layoffs hit tech and other sectors in a domino-like fashion, we saw some employers pivot to attitudes that reflected the sentiment: “you’re lucky to be working here.” As […]

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