Blog Posts Process Management

B2B Buyers and Digital Selling (Part 2): Buyer Enablement, Buying Signals, and Sales Transformation

Blog: Forrester BPM Center of Excellence

Sell something to a prospect, and you might earn a valuable commission. Help a prospect buy, and you might earn a valuable customer. This practice – helping prospects buy – is buyer enablement. And it requires a deeper understanding of purchasing preferences and the buying process itself. Particularly with self-service. In this area, B2B teams […]

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