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Avoid a “Copy/Paste” Mentality When Taking Your Loyalty Program Global

Blog: Forrester BPM Center of Excellence

The draw of loyalty programs and their potential for better savings and experiences is universal: Forrester’s data shows that nearly three-quarters of online adults in China, France, Germany, the U.K, and U.S. belong to at least one loyalty program. In response to this intercontinental consumer interest, marketers are certainly not shying away from the challenge […]

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