Automating Business Reports with TIBCO Simplr
Blog: The Tibco Blog
As a Product Manager at TIBCO, there are a few things I’m passionate about. The obvious, of course, are the products that I manage and making the right decisions on what to focus on to help our customers achieve their goals and grow the product. I love to read blogs and listen carefully to what customers and analysts say, but at the end of the day, data—or metrics—give me confidence in which decision to make.
One of the biggest problems with those metrics is that there isn’t a single place to get all of them, let alone a single place to view the information to make the right decision. Much of the innovation today is happening in the cloud, and many new software offerings are available as SaaS products, so many of those metrics are inside those products. For example, Salesforce.com for opportunity information and support data, Google Analytics to track the usage of the products, and Marketo for the latest state on leads to name a few. We use these systems internally within TIBCO, and at times it can be difficult to get the right information in the right context to the right person. Displaying that information graphically makes it even easier to understand.
I for one, am very happy with the launch of TIBCO Simplr and its out-of-the-box connector to TIBCO Spotfire. I can go in to my management presentations comfortably knowing that all my information is up-to-date and displayed in a way that makes sense for the people looking at it. I have bar charts representing the various opportunity stages and their associated revenue, pie charts explaining what is the most common type of question we get from customers, and maps showing the features most people use within our products.
TIBCO Spotfire gives me the ability to visualize information from the data and metrics that I get from all over the place. TIBCO Simplr gives me the ability to automate getting that data into TIBCO Spotfire. Would it be possible to do all this without TIBCO Simplr? Sure, but now I can augment my flows with additional data on-the-fly to make better and faster decisions to help customers. I augment my data with information from JIRA to see which defects impact the most customers and Aha! to see which ideas generate a lot of buzz. And with the time it saves me I can talk to more customers – making sure our products solve their problems, too.