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Auto-manufacturers need better design to stop failing customers

Blog: Forrester BPM Center of Excellence

The 2023 Paris Motor Show (Salon Mondial de l’Automobile) disappointed by the absence of major manufacturers but above all the lack of a long-term strategy that looks beyond ownership of a vehicle and explores sustainable solutions. While electric cars are greener… they are not the end solution With the ban of fossil fuelled engines by […]

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