Blog Posts Process Management

Auto Manufacturers, Love Them Or Hate Them – Human Touchpoints Aren’t Going Away

Blog: Forrester BPM Center of Excellence

With Zaklina Ber, Senior Research Associate, Forrester In 2021, we surveyed customers in five European countries about their experiences with auto manufacturers during both the purchase and service experience. To understand and ultimately improve the quality of their customer experience (CX), auto manufacturers need to understand why the industry ranks the way it does. Fifty-five […]

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