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AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Blog: Forrester BPM Center of Excellence

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. Its “Mission Impeccable” campaign used shoppable video, which took traditional linear video and added clickable interactivity that let consumers learn more about products and add them to their cart. In […]

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