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ASOS Uses Machine Learning To Understand Customer Value

Blog: Forrester BPM Center of Excellence

Customer Lifetime Value (CLTV) is a big deal, and particularly in online clothing retail, where free delivery and returns means retailers may spend more on their worst customers’ postage than those customers spend on stuff. Last year, ASOS – the UK-based retailer – announced a potentially significant improvement in how it calculates and applies CLTV […]

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