Blog Posts Process Management

Ask A Flowchart: What Should I Name My Marketing AI?

Blog: Forrester BPM Center of Excellence

Artificial Intelligence is a big deal in marketing technology. Forrester sees strong potential in AI as an enabling technology for marketing, and it’s great to see many vendors embracing AI to enhance existing offerings and as the basis for new solutions. But for vendors, mastering AI technology alone isn’t enough to get to the top. […]

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