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As B2B Media Time Grows, Marketers Need These Five Audience Insights

Blog: Forrester BPM Center of Excellence

Audience insights are more critical than ever for B2B marketers. Business decision makers are making the shift to anywhere work and spending more of their time with digital media. How much time are B2B buyers spending with digital media? About half of the business decision-makers in Forrester’s Q4 2021 B2B Advertising Trends Survey said they […]

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