Blog Posts Process Management

Are you ready for your next brand crisis?

Blog: Forrester BPM Center of Excellence

You and your PR team have a detailed crisis communications plan. The problem is, it’s wrong. Crisis communication principles have lagged changing expectations of transparency and responsiveness from today’s consumer. Today’s empowered consumers as Forrester calls them have the devices and ability to uncover and share facts – and rumors – even as the crisis […]

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