Are you ready for the convergence of ABM and demand technologies?
Blog: Forrester BPM Center of Excellence
Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy that has been revitalized and made more scalable by a range of new technology solutions. And while we noted in a New Wave […]
Leave a Comment
You must be logged in to post a comment.