process management blog posts

Are We Ready To Activate Personas And Messaging With Artificial Intelligence?

Blog: Forrester BPM Center of Excellence

ChatGPT, Bard, and Bing (or is it Sydney?) have taken AI from a great idea to something that has a much more practical and tangible impact on our lives today. As marketers, many of us are already thinking about and playing around with how AI may write our next lead-gen email or create content that […]